Watch interview of Jérémie Leroyer:

Professionals and end-users can easily develop their own contactless and NFC applications

09/30/08, Paris: AIRTAG brings its experience of the NFC technology to the Internet, with the launch today of AIRTAG KIT, the first NFC development kit for end-users, professionals and developers. This kit enables to program tags to NFC standards, to communicate with all NFC mobile phones and to develop secured applications compliant with the industry standards.

AIRTAG KIT is a multimedia NFC reader with USB connection. AIRTAG KIT includes a SDK (Software Development Kit) and also enables the access to a knowledge base and to a community of users via the www.airtagkit.com website. This site allows the consultation of on-line tutorials, examples programs, discussion forums, professional advices and applications ideas around NFC objects.
Price : 249€ (VAT included)

"By creating AIRTAG KIT, we wish to give end-users an accessible and efficient tool, enabling to develop simple applications, and also progress towards NFC software development based on smart card industry standards. We also wish to create a place where consumers can share experiences on the airtagkit.com website" according to Jérémie LEROYER, CEO of AIRTAG.

For consumers

AIRTAG KIT enables to develop its own Internet of Things, more precisely to connect real objects with on-line contents, thanks to NFC standards, as for example:

• Associate objects (pictures, souvenirs, tools, products…) with Internet pages
• Activate a musical animation on his computer
• Associate social networks with a business card
• Develop interactive games

For professionals

AIRTAG KIT enables to develop secured professional applications:

•  Access control
• Check in/check out
• Electronic wallet or loyalty programs
• Ticketing and mass transit programs

For developers

AIRTAG KIT enables to program NFC objects compliant with the standards of the smartcard industry:

• Interface allowing to communicate with a contactless smartcard (sending APDU according to the standard ISO 7816)
• Possibility to develop and load JavaCard applications compliant with Global Platform standards.
• Possibility to develop applications on all NFC mobile phones available on the market
• MIFARE Interface of management (update and use of identification keys)

AIRTAG KIT includes:

• 1 universal NFC USB reader compatible with ISO 14443 A and B, ISO 15693, Mifare^® and FeliCa^®
• 4 specific tags: 1 JCOP 30, 1 MIFARE ® 1ko, 1 15693 card, 1 sticker Inside Contactless (Dual ISO 14443B and 15693)
• 1 library (SDK) offering an API to access to the essential functions of the reader:
  • Reading / writing for every protocol
  • NDEF objects Management (text, image, URL, controls)
  • Sound and the light effects management
• 1 user guide and 1 technical reference documentation
• programs of examples allowing to activate all the functions of the reader
• 1 complete guide of installation

About AIRTAG:

Created in 2006, AIRTAG is the first innovative European company fully dedicated to NFC applications and services. 
Based in Vanves France, AIRTAG supplies integrated contactless / NFC solutions: embedded applications, applicative and downloading platforms, and dedicated NFC infrastructures (readers, posters, tags, interactive kiosks, etc.). www.airtag.com

Press Contacts
Bermudes RP, High-tech Agency
Tél. : + 33 1 41 10 42 90

Frédérique Boyer
Morgane Falaize

The 2nd European Near Field Communication Developers Summit is the focus of WIMA 2008 and will present the latest developments in this rapidly evolving technology, its applications and services.

WIMA is the European event and meeting place for developers, systems integrators, device manufacturers and service providers to come together, learn, exchange and do business. Presentations and exhibits will explore some of the top NFC application areas including smart transactions using card emulation for payment and ticketing, accessing digital content and peer-to-peer communication between NFC devices. Excellent networking opportunities, affordable sponsor packages & low conference registration fees.

New for 2008 - FREE exhibition floor access for all industry professionals & students offering the ideal occasion to discover and learn more about NFC technology.

Special Event: “Touching the Future” NFC Forum Global Competition Finals & Awards Ceremony

For more information and to register please visit www.wima-nfc.com or contact:
Joanna Merchie - Event Manager
j.merchie@wima.mc
Tel : +377 93 10 40 57
Fax : +377 93 50 70 14

Barcelona, Mobile World Congress – February 12th, 2008 – 08:00 am

Oberthur Technologies, one of the world’s leading smart card suppliers, in partnership with AIRTAG – an innovative start-up dedicated to NFC (Near Field Communication) applications – today announced the demonstration of the NFC Mobile Kiosk for fast food at the Mobile World Congress, which is the first fully integrated NFC multiplications service featuring marketing and payment services.

This NFC solution includes a SIM-embedded application enabling a fast food client to build an order while queuing through a very user friendly interface, save choices on the SIM and make the order effective by simply waving his mobile to the reader linked to the cash box. As a consequence, queues will be faster and misunderstandings between the customer and the seller will be avoided. 

Since the early stages of the NFC, Oberthur Technologies has constantly been working on this technology in order to provide customers with ease and convenience to their everyday lifestyle. Towards this direction, Oberthur Technologies decided to partner with AIRTAG and to jointly develop new solutions focused on retail and services.

"We’ve been working actively on the value added of NFC technologies for large retail networks. Our NFC Mobile Kiosk Solution for fast food is built with ease of use, speed and serviceability in mind which makes it a very added value application for fast food companies said Jérémie Leroyer Founder and CEO of AIRTAG. These sets of retails applications combined with contatless payment bring all the value added of NFC to retailers and Service Providers".

The core of this solution is Oberthur Technologies’ FlyBuy Monochip, a SIM compliant with the latest NFC standard. This SIM hosts the payment application, an ordering application and loyalty.

• The first application allows payment. This application is currently being tested in the "Payez mobile" deployment.
• The Ordering application allows a user-friendly interface enabling fast and easy "Menu Building"
• The loyalty application uses the principle of smart posters to download free items, promotion coupons, goodies on the SIM of the mobile

"Oberthur Technologies’ expertise and know-how in mobile technology has enabled us to design an architecture that complies with all the standards set by the service providers’ requirements and to ensure secure management application on the SIM. We are now focusing on delivering innovative services based on the NFC technology. We are proud to partner with AIRTAG and be able to enhance customers’ convenience through this retail solution," said Olivier Leroux, Mobile Product Line General Manager at Oberthur Technologies.

This e-ticketing innovative solution including ordering and payment opens the way to a variety of possible applications that could be part of our every day life in a close future.

Visit us on the Oberthur Technologies’ booth: Hall 8 – 8B68

About Oberthur Technologies

 With sales of 733.4million Euros in 2007, Oberthur Technologies is a world leader in the field of secure technologies. Innovation and high quality services ensure Oberthur Technologies’ strong positioning in its main target markets:

• Smart cards: One of the world’s leading providers of security and identification based on smart card technology and associated services, such as personalization, for the mobile, payment, identity, digital TV and transport markets.
• Secure printing: The world’s third largest private security printer, specializing in high security for the production and management of banknotes, passports and other identity documents in more than fifty countries.
• Cash protection: World leader in the emerging market of equipments for smart cash transportation and ATM protection.

Close to its customers, Oberthur Technologies benefits from an industrial and commercial presence across all five continents. Oberthur Technologies is listed on the Eurolist section B stock exchange.

www.oberthur.com

About AIRTAG

Founded in 2006 by two co-founders of Haïku / Index Europe, AIRTAG is the first European start-up company fully dedicated to NFC technology applications.

Based in Paris, AIRTAG provides contactless / NFC solutions to retailers and mobile carriers: embedded applications, Application Platform (Applications lifecyle management) and NFC Infrastructures.

www.airtag.com