AIRTAG to launch GSPOT, a contactless loyalty program for GEDENIM

AIRTAG announces today the launch of GSPOT, a contactless loyalty program for the GEDENIM shop network in Paris and the Paris region.

GEDENIM, a multi-brand lifestyle & clothing retail network targeted to 15-25 with 10 shops in the Paris region, proposes the first contactless loyalty program with a branded interactive smart object, interactive POS materials and promotion contactless kiosks.

AIRTAG developed the whole solution for Gedenim, the program is based on AIRTAG contactless platform, middleware & infrastructure. AIRTAG’ platforms connectors enabled the complete integration of GSPOT with the cashiers’ software and company information system.

The program is fully compatible with NFC mobile handsets to be launch by early 2008 in France by mobile carriers.