AIRTAG raises 4 million euros

Malakoff, 02/10/2011

AIRTAG, a pioneer in “Shopper Marketing” and NFC technologies, announces a new fundraising from CM-CIC Capital Privé and its traditional investor Seventure Partners. AIRTAG is making its second fundraising since the company was formed in mid-2006.

The goal of this financial contribution is to support AIRTAG in accelerating deployment of its AIRFID platform, launched eighteen months ago, with major retail companies (fast food outlets, supermarkets, convenience stores and petrol stations) and the first international roll-outs of NFC technology.

AIRTAG invests to accelerate industrialization of its solutions

Following the early success of its AIRFID technology with leading retail companies, AIRTAG is accelerating the mass production of its solutions by setting up a production and support centre to cover large-scale deployment in France and internationally. 

While 2010 saw a huge increase in Smartphone sales and the first commercial launch of its NFC solutions in France, AIRTAG is pursuing and intensifying its historic R&D work on NFC technology to fulfill a major role in the supply of secure mobile applications and position itself as a key player in the NFC ecosystem.

“With this new influx of capital, AIRTAG’s development as a recognized provider of technological point-of-sale solutions is accelerating and strengthening! We are speeding up our deployment and R&D capacity to consolidate our commercial positions in France and support the initial launch of NFC technology in various target regions, mainly Europe and the United States,” asserts Jérémie Leroyer, co-founder and CEO of AIRTAG.

“Through our investment, we expect to support AIRTAG’s growth in the long term and encourage the development of its international presence,” says Alexandre Azan of CM-CIC Capital Privé. “We are happy to reaffirm our commitment to AIRTAG, which has already proved its ability in becoming the European leader in Shopper Marketing technologies,” adds Valérie Gombart, member of the Board of Directors of Seventure Partners.

Becoming the leading European provider of Shopper Marketing solutions for the retail sector

Today, the point-of-sale is undergoing a renaissance with new technology playing a vital role in the emergence of “Shopper Marketing” and proximity marketing. The challenge lies in identifying the customer and implementing new client routes to be followed in-store.
With its AIRFID service platform and its PAD and NFC technologies, AIRTAG offers manufacturers and brands, innovative solutions for virtual loyalty cards, discount vouchers and self-order services.


Founded in 2006 and located in Malakoff in France, AIRTAG provides retail companies with the technologies required to convert their points-of-sale into interactive, connected and intelligent spaces in which to create customer loyalty and improve sales.

AIRTAG sells technological solutions to chain stores and brands : 

  •  AIRFID operates a Shopper Marketing platform: virtual loyalty, Fast ordering, virtual voucher issuing
  • Management solutions for loyalty cards and payments via NFC-enabled smartphones and mobile phones

AIRTAG’s clients include: McDonald’s, La Croissanterie, Bert’s, Casino, Leroy-Merlin, Nestlé, Ferrero, SNCF, Total.
AIRTAG is a member of the AFSCM (Association Française du Sans Contact Mobile)

About Seventure Partners

As one of the leading venture capital firms in Europe, Seventure manages €500m and has being investing since 1997 in innovative businesses with high growth potential in Information and Communication Technologies and in Life Sciences. The Life Sciences team invests all over Europe. Seventure is a subsidiary of Natixis Private Equity, the asset management company of Natixis.

About CM-CIC Capital Privé

CM-CIC Capital Privé is the investment company that manages the FCPI innovation investment funds and FIP local investment funds of the Crédit Mutuel - CIC group. CM-CIC Capital Privé supports small and mid-sized companies that demonstrate the relevance of their positioning in their specific markets. It provides its expertise with experienced business administrators managing mid-term industrial projects. CM-CIC Capital Privé invests mainly in unlisted companies. It is an independent operator approved by the French Autorité des Marchés Financiers, managing assets amounting to €400 million in 2010. CM-CIC Capital Privé is a subsidiary of CIC Finance.

Contacts presse

Bermudes RP, High-tech Agency
Tél. : + 33 1 40 54 23 40
Frédérique Boyer

Morgane Gras