The G20 Mobile Grocery Shopping app enhances product knowledge so users can make more informed buying decisions by mobile phone
Paris, 2012 – AIRTAG®, the leading provider of mobile shopping solutions today announces the launch of a mobile ordering and payment app for G20 grocery chain. The G20 app, “G20 Minute” includes for the first time in mobile grocery shopping, 3D product visuals, including a magnification tool. This innovative feature will add value to the mobile shopping experience, by enabling shoppers to get more detailed information about the products they are purchasing. “G20 Minute” includes a Geolocation tool, to select the closest G20 location to order and pay ahead for groceries.
The high resolution 3D product visuals and magnification tool enables users to zoom in on the desired products to see what products actually look like and get detailed information about the contents, size, weight, ingredients and caloric information, prior to adding the product to their basket. The order is confirmed and paid for by mobile phone, with an SMS informing the shopper when the order is ready to be picked up, guaranteed within less than 2 hours. G20 users benefit from less waiting time because they get to skip the line when picking up the order in the store.
“At AIRTAG, we are re-imagining the Mobile Shopping experience through continually improving our solutions to improve the customer journey. The inclusion of 3D Product visuals, will give all shoppers who are doing their grocery shopping by mobile or web the knowledge they would traditionally get in the store by picking up a product in their hands. This is exactly what Mobile Shopping should aim to do, add something better than the traditional shopping experience,” said Jérémie Leroyer CEO & Co-founder of AIRTAG.
A whole new experience in 3D
G20 chose AIRTAG’s AIRSHOP to launch “G20 Minute”, a service soon to be available in 6 locations. The Mobile app and online site include more than 3000 products with 3D visuals. “G20 Minute” sub-titled with “spend less without going far,” is adding a real value to the user experience, by giving shoppers essential information about their products. AIRSHOP is quickly growing as the Mobile Shopping solution of choice amongst proximity retailers already having seen implementation by G20, McDonald’s, McCafé and Carrefour. AIRSHOP boasts engaging interactive features that simplify the process of ordering & paying ahead for products.
The leader in mobile shopping ecosystem innovations, AIRTAG provides mobile, NFC and in-store solutions that continue to improve the consumer buying experience. The company is the platform of choice for globally recognized MNO’s, financial institutions and retailers, across Europe, North America, The Middle East and The UK. AIRTAG’s quickly growing partner base is comprised of more than 35 retailers including; McDonald’s, McCafé, Carrefour, Casino, G20, Dior, L’Oreal and Reebok, and 10 MNO’s and financial institutions including; MasterCard, Orange, SFR, Credit Mutuel, Bouygues, and NRJ Mobile.
For more information about AIRTAG and its patented technologies, visit www.airtag.com.
Take a look at the G20 Minute Website!And download the iOS App on iTunes