AIRTAG continues expansion with new office opening in New York

Meet the biggest player in Mobile Shopping

NEW YORK AND PARIS, Sept.10 2012 - AIRTAG, the leading provider of Mobile Shopping Solutions, today announced the opening of a new U.S. office in New York. The new office will be aimed at further accelerating business partnerships for mobile ordering, loyalty and NFC payments & mobile wallets across North America, specifically in Canada and the U.S. The new regional headquarters will be led by AIRTAG's long time CEO & co-founder Jérémie Leroyer.

"We see very strong traction in the Mobile Commerce market; however, most players are focusing too much on mobile payment rather than the real issue: providing new mobile shopping servies in-store," said Jérémie Leroyer CEO & co-founder of AIRTAG. "We've been working on solutions for retailers that bring a real added value to their shoppers. We look forward to further engaging North American retailers, restaurants and major brands to truly create unique mobile shopping experience that can help redefine the mobile commerce marketplace."

The AIRTAG platoform, AIRSHOP is quickly growing as the solution of choice for major food retailers including McDonald's, McCafé and Carrefour City. The Mcdonald's mobile shopping application, GoMcDo, which allows patrons to Order and Pay by Mobile before getting to the restaurant, has already been implemented in more than 50 restaurants in Europe with an additional 1200 locations scheduled to deploy in the coming months.

The opening of the New York office follows a year of substantial growth milestones for AIRTAG including tripling annual revenues, as well as the continued innovation of new patents for the company's Point-of-Sale service technologies. The AIRTAG NFC suite, Secure Apps for Mobile Payments & Wallets, has been of growing interest to a wide range of banks, financial institutions and mobile network operators. Over the past six months along, Secure App partnerships have been announced with; MasterCard, NRJ Mobile, Credit Mutuel and CIC.


The leader in mobile shopping ecosystem innovations, AIRTAG provides mobile, NFC and in-store solutions that continue to improve the consumer buying experience. The company is the platform of choice for globally recognized MNO's, financial institutions and retailers, across Europe, North America, the Middle East and The UK. AIRTAG's quickly growing partner base is comprised of more than 35 retailers including; McDonald's, McCafé, Carrefour, Casino, G20, Dior, Yves Saint Laurent, L'Oreal and Reebok, and 10 MNO's and financial institutions including; MasterCard, Orange, SFR, Societe Generale, Credit Mutuel, Bouygues and NRJ Mobile. For more information about AIRTAG and its patented technologies, visit