AIRTAG launches “AIRTAG Kit” to help developers build applications implementing MasterCard Mobile Paypass™

A fast and easy way to develop your Mobile PayPass™ Wallet Application

NEW YORK, Oct. 17 2012 – AIRTAG®, the leading provider of Mobile Shopping Solutions, today announces the launch of the AIRTAG Kit, an all-in-one toolkit designed for banks, financial institutions and mobile network operators to help reduce costs and simplify the development of MasterCard® Mobile PayPass™ Wallet Applications. The AIRTAG Kit was designed to be used in conjunction with the recently released MasterCard Mobile PayPass User Interface Software Development Kit (MMPP UI SDK), now available via the MasterCard® Worldwide Developer Zone.

The AIRTAG kit contains all of the components that are needed to develop and test Mobile PayPass applications; the latest generation Samsung Galaxy S3, a USB Contactless Card Reader, demo tags and five UICC samples – which enable access to the Secure Element on a SIM card for development purposes. As a result, high and low value contactless transactions can be simulated on the card reader, the wallet framework can be tested and development issues can be resolved. The kit also comes with a one year subscription to the Developer Program that includes access to a forum where AIRTAG developers will answer questions, a user guide for the MMPP UI SDK and AIRTAG Kit, demonstrations and tutorials, and software updates for additional Smartphone platforms as they become available.

“The AIRTAG Kit will help MasterCard partners more easily assemble the components they need, and access the support necessary, to leverage the full potential of the Mobile PayPass UI SDK,” said James Anderson, Senior Vice President of Mobile Product Development at MasterCard. “As a pioneer in mobile payments and industry leader in mobile deployments, we’re using our expertise and experience to help accelerate mobile application development. The AIRTAG Kit aligns well with our vision, and market needs, to quickly and efficiently bring Mobile MasterCard PayPass services to market.”

“The added value of the Kit is the included ongoing support from our development team,” said Jérémie Leroyer CEO of AIRTAG. “We are providing the right tools, showing how the tools and MMPP UI SDK can be used, helping to solve your issues and continually providing assistance.”

Pricing & AvailabilityThe AIRTAG Kit Developer Program and Kit are available for purchase through

A separate subscription to the Developer Program is also available on the AIRTAG Kit website. Customized Mobile wallet apps for payments, transit, loyalty and couponing including integration services are available online at


The leader in mobile shopping ecosystem innovations, AIRTAG provides mobile, NFC and in-store solutions that continue to improve the consumer buying experience. AIRTAG solutions are the platform of choice for globally recognized MNO’s, financial institutions and retailers, across Europe, North America, The Middle East and The UK. AIRTAG’s quickly growing partner base is comprised of more than 35 retailers including; McDonald’s, McCafé, Carrefour, Casino, G20, Dior, and Reebok, and 10 MNO’s and financial institutions including; MasterCard, Orange, SFR, CIC, Credit Mutuel, Bouygues, and NRJ Mobile.

For more information about AIRTAG and its patented technologies, visit