A seamless way to login and pay for KFC orders
Paris & New York – 3 December, 2013- AIRTAG, a leading provider of mobile shopping solutions, today announced a collaboration with PayPal to bring new seamless features to the KFC Fast Track mobile wallet. Launched by KFC UK & Ireland and AIRTAG earlier this year, Fast Track enables customers to order and pay in advance for their meals before they arrive at the restaurant. Now, Fast Track users can login and check-out with PayPal making the transaction even faster and easier.
With the new features, KFC customers can create a Fast Track account using their existing PayPal account details by simply entering their username and password. Users bypass having to enter personal and bank or card details because, like any PayPal transaction, this information is stored securely within their PayPal account. From the very first order, PayPal users have a streamlined check-out experience, without having to provide their financial details to a third party.
“With the majority of mobile and online commerce traffic being lost during login and check-out processes, we are very excited to work with PayPal to provide KFC customers with faster alternatives that streamline the customer experience,” said Jérémie Leroyer CEO & Co-Founder of AIRTAG. “We are already seeing the majority of Fast Track orders being placed by mobile phone, and these new features will make it even more convenient for those on the go costumers to create an account, order and pay in the quickest way possible.”
“This collaboration is another step on the journey towards a wallet-less high street, where customers will be able to leave their wallet or purse at home and pay using their smartphone or tablet. Our research shows that a third of people would choose their smartphone over their wallet when leaving home - while 80% wish they could leave their wallet at home,” said Rob Harper, Head of Retail Services at PayPal UK, “We predict that by 2016 you won’t need your wallet to pay on the UK high street – your smartphone will be enough.”
The KFC Fast Track ordering experience
KFC UK & Ireland chose AIRTAG’s AIRSHOP white label mobile wallet solution to launch Fast Track. Fast Track enables KFC customers to order and pay using the website, web app or mobile wallet from anytime and anywhere. Using the geolocated mobile check-in feature, the customer notifies store staff they are ready for order pick-up.
To add more value to the customer experience, users get to skip the line when picking up their order because Fast Track orders are prepared in priority. Fast Track is available now in Woking, Basingstoke, Southampton and Slough.
• Download the Fast Track app now on iTunes
• Or, access the KFC Fast Track mobile website
Read the KFC Fast Track Case Study to learn more