AIRTAG focuses on food service in marketing mobile payments

Article originally appeared on Payments Source

AIRTAG figures it has landed its mobile payment system in the right places at the right time, concentrating on the fast-food and grocery markets.

The Paris-based company also provides white label software-as-a-service technology for mobile ordering and payments at fast food locations in the retail space, as well as mobile wallet development for financial institutions.

"We use the buzzword ’Amazonification’ of payments in explaining what we do," says AIRTAG CEO Jeremie Leroyer. "We tell merchants that if they want to stay alive in the future, they need to change the way they sell products and use mobile as a way to engage customers."

AIRTAG supports the use of mobile devices to place orders and make one-click payments, he says. Loyal customers make up at least a fifth or more of total spending at fast food restaurants, he adds.

In April, AIRTAG provided the technology for Kentucky Fried Chicken restaurants in the U.K. to launch the KFC mobile wallet.

AIRTAG’s AIRSHOP app uses the phone’s location to help users locate a nearby restaurant. It lets users create an order and pay with a linked credit card account. The app displays a QR code associated with the order, and the customer presents the code to be scanned at a special kiosk set up for mobile orders.

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