AIRTAG thoughts on building customer loyalty with Mobile Shopping Solutions
We recently shared thoughts with Business Review Austalia, on the value of a loyalty program and its causing of some great debates amongst marketers and retailers alike. This is because, traditional paper and plastic loyalty programs ran into a series of problems while also bringing about the question as to whether loyalty programs could actually make customers loyal at all.
With the emergence of new digital shopping trends, loyalty has made a comeback with mobile at its side as a top way for retailers to drive in-store traffic and differentiate their physical stores.
AIRTAG’s Mobile Loyalty and Couponing Solution, called AIRSHOP, has been helping retailers and brands do just that. With AIRSHOP Loyalty, retailers and brands are enabled to offer innovative loyalty programs by mobile phone, to get to know their customers and engage in ongoing conversations in real time.
That’s important than you might think, mainly because in the past, many customers have been confused by loyalty programs, with 81 percent of members saying that they didn’t understand a loyalty program’s benefits or how/when they will receive rewards.
Mobile wallets and loyalty programs, such as AIRSHOP help overcome this by constantly showing customers how their loyalty is affecting the bottom line.
Want to learn more about mobile loyalty? Read the full article on the benefits of mobile loyalty by AIRTAG on Business Review Australia