AIRTAG partners with Nestlé to launch BabyNes Mobile Shopping System in European Stores

The BabyNes system leverages AIRTAG’s AIRSHOP platform to monitor interactive in-store iPads

Paris, 06 June 2014 – AIRTAG, the leading provider of mobile shopping solutions, today announces a new partnership with Nestlé- for accompany the brand on providing an interactive in-store experience for its BabyNes system through remote iPad monitoring. Nestlé is using AIRTAG’s AIRSHOP platform, to monitor iPad devices in-store to ensure they continue to function and deliver an optimal customer experience. iPads have been installed by Nestlé in-stores to promote the BabyNes system, while also providing customers with more information and product knowledge. The BabyNes iPads are aimed at creating a more interactive and engaging in-store shopping experience through videos and content.

“Mobile shopping is all about giving customers information, knowledge and an enjoyable experience right at their fingertips,” said Jérémie Leroyer CEO & Co-founder of AIRTAG. “This project is a great example of how brands can promote their products in-store to influence purchasing decisions.”

The Mobile Device Management solution that Néstle is using is based on AIRTAG’s AIRSHOP platform. Devices are managed remotely through an administrative web interface which delivers: updating location-specific product availability, changing video content and monitoring hardware vitals.

The first interactive BabyNes iPads were installed in September 2013, and since have now been deployed in more than 120 stores across France and Switzerland. Adoption of this solution in other countries is foreseen in the future.

By tapping into AIRTAG’s expertise in technology-driven marketing solutions a solution can easily be enhanced with other modules of the AIRSHOP platform including: fast ordering, customer account management, loyalty, couponing and payments both online and offline.


The leader in mobile shopping ecosystem innovations, AIRTAG provides mobile solutions that deliver an interactive and engaging user experience. AIRTAG’s quickly growing partner base is comprised of more than 35 retailers including: KFC, Brioche Dorée, McDonald’s, McCafé, Carrefour, Néstle, DIA, G20, Dior, Reebok and Fira de Barcelona and 10+ financial institutions including; MasterCard Worldwide, ING, Rabobank, Crédit Mutuel, BNP Paribas, PayPal and DU. Visit to learn more.

About Nestlé BabyNes

BABYNES is a smart nutrition system offering smart nutrition, smart feeding and smart services. BABYNES offers single-serve formulas for infants and young children up to the age of three years. Inspired by the evolving nature of breast milk, BabyNes® is a comprehensive nutrition system that adapts to each stage of an infant and toddler’s development to address changing nutritional needs. The WIFI enabled BabyNes machines provides a number of innovative smart services such as a nutrition and growth tracker, feeding alerts, all of which are sharable with your pediatrician and friends as well as automatic capsule replenishment.