Brioche Dorée partners with AIRTAG to launch a full mobile wallet

Brioche Dorée leads the QSR industry by offering customers a full mobile wallet including ordering, payment, loyalty and couponing

New York & Paris, 6 May 2014 - AIRTAG, the leading provider of mobile shopping solutions today announces a new partnership with Groupe Le Duff, owner of 1260 restaurants and bakeries, to launch a mobile wallet for their QSR chain Brioche Dorée. The Brioche Dorée mobile wallet which leverages AIRTAG’s AIRSHOP platform, is an industry first to include ordering, payment, loyalty and couponing features accessible via iPhone iOS 7 app, Android app or mobile website.


Focused on convenience, savings and personalization, the Brioche Dorée mobile wallet includes a customized homepage with product recommendations. The app also offers personalized coupons based on purchasing history and customer profile.

“We are very happy to be working with Brioche Dorée on their mobile wallet which provides customers with interactive services accessible in one convenient and user friendly application.” said Jérémie Leroyer CEO & Co-founder of AIRTAG. “Through click and collect ordering and value added loyalty, this solution leverages a new level of value which is what customers want in mobile shopping services- to save more time and save more money.”“

"For the first time loyalty and ordering are not something separate, but services that are interconnected and working together to optimize the customer experience,” said Sophie Kowalski, Digital Marketing and Innovation Manager, Brioche Dorée.


Value through ordering & loyalty combination Brioche Dorée app users have access to a full loyalty program including couponing and personalized offers.

  • Create a mobile loyalty card and earn rewards for both online and in-store spend
  • Coupon and loyalty redemption for purchases on the app and in-store
  • 100% customized offers based on customer purchasing time preference and favorite products

The Brioche Dorée wallet’s ordering & payment features enable customers to place orders by mobile phone or online, quickly and conveniently. Customers can place an order from a selection of available products and choose to pay either on the app or in-store. On the app customers can also choose their preferred time for in-store order pick-up.

“Marketing always needs to both understand and anticipate customer needs: by offering the right product at the right time to the right client, which is something Brioche Dorée has been working on for 40 years. Today, this new digital technology enables us to more simply apply this core principle for our connected customers, which is a logical evolution in our approach.” remarks Julien Leblond, Director of Marketing at Brioche Dorée

The Brioche Dorée mobile wallet is currently piloting in 20 select stores across France- an ambitious pilot aimed at validating operational and functional aspects of the program. Download the iOS7 iPhone app now, or visit the Brioche Dorée mobile ordering website. The Brioche Dorée Android app will be launched within the coming weeks.


The leader in mobile shopping ecosystem innovations, AIRTAG provides mobile solutions that deliver an interactive and engaging user experience. AIRTAG’s quickly growing partner base is comprised of more than 35 retailers including: KFC, Brioche Dorée, McDonald’s, McCafé, Carrefour, DIA, G20, Dior, Reebok and Fira de Barcelona and 10+ financial institutions including; MasterCard Worldwide, ING, Rabobank, Crédit Mutuel, BNP Paribas, PayPal and DU.

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