AIRTAG is a global leading provider of mobile shopping and payment solutions. We build mobile platforms that reinvent everyday shopping by adding user friendliness and added value to purchases online and at the POS. Our solutions are white label, so they have your branding and name on them, so that you can improve relationships with your customers.

Our ultimate goal is to create engaging solutions that give our partners a vehicle to; build customer loyalty, retain customers, increase the average basket and power 1to1 relationships.

Our company was founded in 2006 and has since become 50 employees (but we’re still growing) with two offices in New York and in Paris. Our offices service 30+ clients across North America, Europe, the UK and the Middle East. Learn all about our company timeline

Our team is made up of experts and specialists in: mobile and web engineering, platform development, POS integration, quality assurance, UI/UX and interaction design, project management and executive leadership. We are a dynamic bunch that love retail and payment innovation, having fun while producing great results, the occasional game of foosball, building robots and a lot more. If you are interested in joining us find out more about our career opportunities

To learn more about exactly the areas we cover read about our solutions AIRSHOP and AIRPASS.

AIRTAG is a subsidiary of Morpho (Safran).


Jeremie Leroyer

Co-Founder - CEO

Jeremie Leroyer
  • Jeremie currently contributes as AIRTAG’s CEO, heading up the New York offices, where he is responsible for the company’s strategy and new business partnerships.
  • A serial entrepreneur, he created his first start-up in 2002, Haiku Index; a content aggregator for mobile multi-media, that was eventually sold for €10m proving an ability to grow innovative ideas into real businesses.
  • Traveling often to Japan with current AIRTAG CTO Cyril Porteret the two were inspired by the use of mobile technology, and founded AIRTAG in 2006, knowing that Smartphones would soon entirely re-shape the shopping experience.
  • He currently based in the AIRTAG New York Office that he  opened 2012.
  • Jeremie has a combined 16 years of experience in entrepreneurship, executive leadership, mobile and technology based marketing solutions.
  • Prior to entrepreneurship Jeremie was a strategy consultant at Arthur D Little, working with marquee clients like; Bouygues, SFR and France Telecom on mobile marketing strategy.
  • Jeremie also holds an MBA from the European Business School ESCP.

Cyril Porteret

Co-Founder - CTO

Cyril Porteret
  • Cyril brings his extensive experience in emerging payment technologies and developing technology based solutions to AIRTAG.
  • Prior to cofounding AIRTAG in 2006 he was the co-founder of Haiku / Europe Index, where he led as the Director of Multimedia and Mobile.
  • He is deeply experienced in the design, development and production launch of mobile platforms for IO_Magic, managing IP platforms (network system administration - Project Management - Security) and in the implementation and scalability of public websites.
  • Cyril brings his expertise within the high-tech industry to AIRTAG where he leads as the technical visionary as Head of Innovation and R&D.
  • He is a permanent member of the Aerospace GAREF and has a Master’s degree in Physics from the Ecole Normale Superior (ULM).
  • Cyril joined the US Team in New York in 2014.

Guillaume Massis

Co-Founder - Sales Leader

Guillaume Massis
  • Guillaume brings a wealth of skills to AIRTAG in vendor development and business development for the retail sector.
  • He is co-founder of AIRTAG and since 2006 the Sales Leader.
  • Prior to AIRTAG Guillaume was the Commercial Director for GE Capital Solutions in charge of development and marketing of financial services for a range of franchise retailers in catering and hospitality.
  • Guillaume also held a position as Senior Consultant at Robert Waters, a world leader in senior level recruitment. He brings to AIRTAG his extensive knowledge of market infrastructure and financial solutions for the retail world.
  • Guillaume holds an MBA from The European Business School Bordeaux, France.
  • Guillaume is based in the European Offices

Christophe Pecquerie


Christophe Pecquerie
  • Christophe joined AIRTAG in 2011 as the Director of Mobile Business Development where he combines his comprehensive background in Telecom Management, NFC solutions and more than 6 years of mobile transaction experience.
  • Prior to AIRTAG Christophe successfully led a team of ten consultants as Mobile Activity Manager at Niji a global consulting firm that provides mobile strategy consulting in NFC technology to retailers and banks.
  • He has also held positions with prominent telecom companies in Europe including Project Manager at Bouygues Telecom and as Architect at France Telecom/Orange.
  • Christophe holds a Master’s degree in Telecom Management from Helsinki University of Technology and a Master’s of Science in Computer Science from the Compiegne University of Technology.
  • Christophe is based in the European Offices

Jean-Baptiste Crucis


  • Masters in engineering and Audit
  • Extensive experience as consultant and CFO on-demand for Fast Growing companies
  • Joined AIRTAG in 2014
  • Based in the European Offices


AIRTAG successfully completed two rounds of funding raising 2 million € in 2007 from Natixis (Seventure) and 4 million € in 2011 from CM-CIC Capital Privé and Natixis (Seventure).



A major player in the French private equity for 10 years, CM-CIC Capital Privé is a French Venture Capital company, subsidiary of Crédit Mutuel - CIC Group managing the Fonds Communs de Placement dans l’Innovation (FCPI) and Fonds d’Investissement de Proximité (FIP) of the group.

CM-CIC Capital Privé accompanies SME in demonstrating the pertinence of their market position by providing expertise for experienced leaders and holders of medium termed projects.

Subsidiary of CM-CIC Capital Finance, CM-CIC Capital Privé is an independent Asset Management company approved by the AMF, managing assets amounting to € 400 million in 2011.

Some examples of companies supported by CM-CIC in the area of Internet and IT: Spartoo, Deezer, Airtag, Dailymotion, Mister-Auto, Melijoe, ... "

Seventure Partners

Seventure Partners

Active partner of companies with high growth potential, Seventure Partners invests since 1997 in two innovative business areas: Information and Communication Technologies (ICT) and Life Sciences (LS)

Seventure is a French Venture Capital Partnership, subsidiary of Natixis (BPCE Group: Banques Populaires Caisses d’Epargne).

Seventure is now one of the most active European investors in venture capital with € 500 Million under management and over € 40 Million yearly investments.

Seventure has invested in more than 140 innovative start-ups since 1997 and has 60 companies in its portfolio. Our 12 Partners invest in European start-ups with high growth potential, from 0,5 million euros up to 8 million euros per firm in several stages from seed to later stage rounds.