AIRTAG | contactless Interactivity

AIRTAG presents its “NFC Portal Application”, with the launch of CITYZI by NRJ Mobile in Nice

airtag — 2010-06-03T08:47:20Z

AIRTAG “NFC Portal Application” is an NFC application enabling Mobile Network Operators (MNOs) to offer a user friendly NFC portal where it is possible to add and remove “Services Widgets” (Transport, Payment, Loyalty, etc.).

Why a “NFC Portal Application”?

NFC offers the opportunity to have multiple contactless services on one mobile. Those Services are independent applications of different providers (Banks, Transport companies, Retailers etc.).

AIRTAG “NFC Portal Application” offers the possibility to the NFC end user to easily access and manage “Services Widgets” on its phone as simply as using plastic cards in a classic wallet.

NRJ Mobile chose AIRTAG NFC Portal Application for its CITYZI service launched in Nice in May 2010 and gathering Transport services, Payment services and Loyalty Services.

AIRTAG “NFC Portal Application” advantages:

An attractive user interface

AIRTAG “NFC Portal Application” proposes an attractive and intuitive user interface enabling:

Animated tutorial of the service at first launch
Widget display of the service (Logo, Name, Description….)
Add / remove service features
Display status of the service (Active, Incomplete Cardlet Missing, Upgrade available, Error)
Choose the display order of the services
Enable/Disable NFC functionality of the phone

A flexible application

AIRTAG “NFC Portal Application” can be embedded in the mobile or a “Launcher” is embedded in the phone with the ability to trigger an OTA download of the application.

The application automatically connects to the secure element to display the list of available and active services.

The Widget architecture that is implemented brings the possibility to add/remove applications and services without having to reinstall the MIDlet on the phone.

A universal, portable and interoperable application

AIRTAG “NFC Portal Application” is compatible with both SIM centric and Mobile Centric NFC architecture.

The AIRTAG suite Midlet is portable on all the NFC phones on the market for any mobile carrier and will be available on other OS environment (Android etc.)

A powerful administration tool

AIRTAG provides full Platform Management enabling to manage the versioning of application and the addition of new services. AIRTAG also provides a Back office for service reporting and statistics.

AIRTAG NFC Suite

AIRTAG “NFC Portal Application” is part of AIRTAG NFC Suite, a suite of advanced NFC software and platform targeted to mobile network operators and NFC service providers. AIRTAG NFC Suite encompasses the following software:

AIRTAG NFC Portal application
A dynamic Application (Midlet) enabling Service Widget Management
FidBook
FidBook is an NFC Wallet for loyalty cards and Coupons
AIRTAG NFC Transport Application
A standard application for NFC mass transit application management
AIRTAG NFC Service Management Platform
A powerful and flexible NFC Service Management Platform compliant with Association Française du Sans Contact Mobile (AFSCM) Specifications and Global Platform Specifications

About AIRTAG

Founded in 2006 and Based in Malakoff / France, AIRTAG is a company dedicated to Shopper Marketing Services based on Contactless and NFC technologies.
www.airtag.com

AIRTAG presents “FidBook”, the first NFC Loyalty Card wallet

airtag — 2010-06-03T08:11:01Z

FidBook, the first NFC application enabling to easily load loyalty cards and coupons on a NFC phone is launched in Nice by Orange, SFR, Bouygues Telecom and NRJ Mobile.

Why a “NFC Loyalty Application”?

NFC offers the opportunity to have multiple contactless services on one mobile. Those Services are independent applications of different providers (Banks, Transport companies, Retailers etc.).
In addition to transport and payment services consumers are eager to use NFC phones as a wallet for bulky loyalty cards.
AIRTAG propose “FidBook” a simple NFC application enabling to load and manage loyalty cards on a NFC phone and get advantage of coupons, discounts and premium services at participating retailers.
The service is launched in Nice by Orange, SFR, Bouygues Telecom and NRJ Mobile. Participating retailers are La Croissanterie, Game, Rica Lewis and more coming soon.

FidBook advantages:

An attractive user interface
FidBook proposes an attractive and intuitive user interface enabling:

Load a card on a tag/Smart poster
Widget display of Cards
Add/remove a Loyalty Card
Display status of the loyalty Account (Number, Status, Coupons etc.)
Choose the display order of the Cards
Instant membership functionality to easily enrol in participating loyalty programs
Unique profile management for faster new program enrolment

A flexible application

FidBook can be embedded in the mobile or a “Launcher” is embedded in the phone with the ability to trigger an OTA download of the application.

The Widget architecture that is implemented enables to easily add/remove a card or enrol in a new program.

A universal, portable and interoperable application

FidBook is compatible with both SIM centric and Mobile Centric NFC architecture and is portable on all the NFC phones on the market for any mobile carrier and will be available on other OS environment (Android etc.)

A powerful administration tool

AIRTAG provides full Platform Management enabling to manage the versioning of application and the addition of new services. AIRTAG also provides a Back office for service reporting and statistics.elque soit l'opérateur et sera disponible sur tous les OS mobiles (Android etc.)

AIRTAG NFC Suite:

FidBook
FidBook is an NFC Wallet for loyalty cards and Coupons
AIRTAG NFC Portal application
A dynamic Application (Midlet) enabling Service Widget Management
AIRTAG NFC Transport Application
A standard application for NFC mass transit application management
AIRTAG NFC Service Management Platform
A powerful and flexible NFC Service Management Platform compliant with Association Française du Sans Contact Mobile (AFSCM) Specifications and Global Platform Specifications

About AIRTAG

Founded in 2006 and Based in Malakoff / France, AIRTAG is a company dedicated to Shopper Marketing Services based on Contactless and NFC technologies.
www.airtag.com

Netsize and AIRTAG announce first integrated mobile marketing solution for point of sales

airtag — 2009-02-18T09:47:27Z

Using Netsize mMarketing and AIRTAG PAD, retailers can easily launch targeted opt-in mobile marketing campaigns that increase customer service and store revenues

Paris, February 17, 2009: Netsize, a leading mobile commerce and communications enabler, and AIRTAG, the first provider of contactless marketing solutions today announced the availability of a mobile marketing campaign solution for brands & retailers. Based on AIRTAG PAD contactless solution and Netsize mMarketing mobile campaign management, the solution enables consumers to opt-in easily for the retailer’s mailing list and mobile services.

“We are very proud to demonstrate the first integrated mobile marketing solution that uses contactless opt-in,” said Stéphane Roder, Group Marketing Director, Netsize. He added, “We strongly believe that consumers are now ready to use their mobile phone in their shopping experience. Contactless technology, such as NFC and mobile marketing, enables retailers to strengthen the link between brand, physical store and consumer, driving revenues as well as customer satisfaction.”

The AIRTAG PAD is the first contactless multimedia terminal integrating all card technologies (Barcode, magnetic, chip & contactless smart card) and all mobile technologies (NFC, Bluetooth, WiFi, 3G, 2D barcode) enabling retailers to provide all their customers with interactive marketing services at the point of sales.

“Using AIRTAG PAD, retailers easily enrich their customer database thanks to effective opt-in management for SMS and email campaigns. Because it uses 3G wireless connections, it can be quickly integrated into an existing point of sale infrastructure,” said Jérémie Leroyer, co-founder and CEO, AIRTAG. “The integration with Netsize mMarketing provides retailers with a complete and 100% integrated customer relationship solution for multichannel promotional campaigns.”

Thanks to Netsize mMarketing, retailers can use the mobile to inform, interact with their customers, and optimize the use of this channel for best results. Retailers can manage opt-in mailing lists, and launch marketing campaigns in a few clicks, sending formatted text, mms, or mobile internet pages. The detailed dashboard enables them to manage and monitor campaigns effectiveness instantly.

The solution was adopted by Reebok for the launch of the “Your Move” community offer in December 2008.

Netsize demonstrates the integrated Netsize mMarketing - AIRTAG PAD solution at GSMA Mobile World Congress 2009, Barcelona, 16-19 February. The Netsize booth is located in Hall 2, stand 2 B57.

About NETSIZE

Netsize is a leading mobile communications and commerce enabler. Netsize solutions include Mobile Messaging, with SMS and MMS delivery in 200 countries; Mobile Payment through operator-based billing (Premium SMS, MMS, & WAP) in 23 countries; and Mobile Content Management platforms with publishing & editing tools to manage messaging services and mobile Internet portals. Netsize manages more than 60 million mobile transactions per month for 800 customers worldwide, including Fortune 500 companies. With 200 employees in 10 offices worldwide, Netsize provides both robust technical infrastructure and marketing expertise to support this successful deployment on a global scale.

For more information about Netsize please visit www.netsize.com

About AIRTAG

Created in 2006, AIRTAG is the first innovative European company fully dedicated to NFC applications and services for brands and retailers. Based in Vanves France, AIRTAG supplies integrated contactless / NFC solutions: embedded applications, applicative and downloading platforms, and dedicated NFC infrastructures (readers, posters, tags, interactive kiosks, etc.).

For more information about AIRTAG please visit www.airtag.com

Press Contact

Netsize:
Alexander Vlasblom
Email avlasblom[at]netsize.com
Phone: +31 20 3120453

AIRTAG:
Bermudes RP, High-tech Agency
Phone: + 33 1 41 10 42 90

AIRTAG at " LE MONDE RFID conference"

airtag — 2008-12-05T10:08:00Z

Watch interview of Jérémie Leroyer:

AIRTAG launches the first NFC and contactless development solution: AIRTAG KIT

airtag — 2008-10-01T09:10:00Z

Professionals and end-users can easily develop their own contactless and NFC applications

09/30/08, Paris: AIRTAG brings its experience of the NFC technology to the Internet, with the launch today of AIRTAG KIT, the first NFC development kit for end-users, professionals and developers. This kit enables to program tags to NFC standards, to communicate with all NFC mobile phones and to develop secured applications compliant with the industry standards.

AIRTAG KIT is a multimedia NFC reader with USB connection. AIRTAG KIT includes a SDK (Software Development Kit) and also enables the access to a knowledge base and to a community of users via the www.airtagkit.com website. This site allows the consultation of on-line tutorials, examples programs, discussion forums, professional advices and applications ideas around NFC objects.
Price : 249€ (VAT included)

"By creating AIRTAG KIT, we wish to give end-users an accessible and efficient tool, enabling to develop simple applications, and also progress towards NFC software development based on smart card industry standards. We also wish to create a place where consumers can share experiences on the airtagkit.com website" according to Jérémie LEROYER, CEO of AIRTAG.

For consumers

AIRTAG KIT enables to develop its own Internet of Things, more precisely to connect real objects with on-line contents, thanks to NFC standards, as for example:

Associate objects (pictures, souvenirs, tools, products…) with Internet pages
Activate a musical animation on his computer
Associate social networks with a business card
Develop interactive games

For professionals

AIRTAG KIT enables to develop secured professional applications:

Access control
Check in/check out
Electronic wallet or loyalty programs
Ticketing and mass transit programs

For developers

AIRTAG KIT enables to program NFC objects compliant with the standards of the smartcard industry:

Interface allowing to communicate with a contactless smartcard (sending APDU according to the standard ISO 7816)
Possibility to develop and load JavaCard applications compliant with Global Platform standards.
Possibility to develop applications on all NFC mobile phones available on the market
MIFARE Interface of management (update and use of identification keys)

AIRTAG KIT includes:

1 universal NFC USB reader compatible with ISO 14443 A and B, ISO 15693, Mifare^(r) and FeliCa^(r)
4 specific tags: 1 JCOP 30, 1 MIFARE (r) 1ko, 1 15693 card, 1 sticker Inside Contactless (Dual ISO 14443B and 15693)
1 library (SDK) offering an API to access to the essential functions of the reader:
- Reading / writing for every protocol
- NDEF objects Management (text, image, URL, controls)
- Sound and the light effects management
1 user guide and 1 technical reference documentation
programs of examples allowing to activate all the functions of the reader
1 complete guide of installation

About AIRTAG:

Created in 2006, AIRTAG is the first innovative European company fully dedicated to NFC applications and services.
Based in Vanves France, AIRTAG supplies integrated contactless / NFC solutions: embedded applications, applicative and downloading platforms, and dedicated NFC infrastructures (readers, posters, tags, interactive kiosks, etc.). www.airtag.com

Press Contacts
Bermudes RP, High-tech Agency
Tél. : + 33 1 41 10 42 90

Frédérique Boyer
Morgane Falaize

WIMA 2008, 2nd European NFC Developers Summit: 28th - 30 th April 2008 - Grimaldi Forum - Monaco

airtag — 2008-03-04T16:45:00Z

The 2nd European Near Field Communication Developers Summit is the focus of WIMA 2008 and will present the latest developments in this rapidly evolving technology, its applications and services.

WIMA is the European event and meeting place for developers, systems integrators, device manufacturers and service providers to come together, learn, exchange and do business. Presentations and exhibits will explore some of the top NFC application areas including smart transactions using card emulation for payment and ticketing, accessing digital content and peer-to-peer communication between NFC devices. Excellent networking opportunities, affordable sponsor packages & low conference registration fees.

New for 2008 - FREE exhibition floor access for all industry professionals & students offering the ideal occasion to discover and learn more about NFC technology.

Special Event: “Touching the Future” NFC Forum Global Competition Finals & Awards Ceremony

For more information and to register please visit www.wima-nfc.com or contact:
Joanna Merchie - Event Manager
j.merchie@wima.mc
Tel : +377 93 10 40 57
Fax : +377 93 50 70 14

Oberthur Technologies and AIRTAG introduce the new generation NFC retail solution

airtag — 2008-02-13T16:35:00Z

Barcelona, Mobile World Congress – February 12th, 2008 – 08:00 am

Oberthur Technologies, one of the world’s leading smart card suppliers, in partnership with AIRTAG – an innovative start-up dedicated to NFC (Near Field Communication) applications – today announced the demonstration of the NFC Mobile Kiosk for fast food at the Mobile World Congress, which is the first fully integrated NFC multiplications service featuring marketing and payment services.

This NFC solution includes a SIM-embedded application enabling a fast food client to build an order while queuing through a very user friendly interface, save choices on the SIM and make the order effective by simply waving his mobile to the reader linked to the cash box. As a consequence, queues will be faster and misunderstandings between the customer and the seller will be avoided.

Since the early stages of the NFC, Oberthur Technologies has constantly been working on this technology in order to provide customers with ease and convenience to their everyday lifestyle. Towards this direction, Oberthur Technologies decided to partner with AIRTAG and to jointly develop new solutions focused on retail and services.

"We’ve been working actively on the value added of NFC technologies for large retail networks. Our NFC Mobile Kiosk Solution for fast food is built with ease of use, speed and serviceability in mind which makes it a very added value application for fast food companies said Jérémie Leroyer Founder and CEO of AIRTAG. These sets of retails applications combined with contatless payment bring all the value added of NFC to retailers and Service Providers".

The core of this solution is Oberthur Technologies’ FlyBuy Monochip, a SIM compliant with the latest NFC standard. This SIM hosts the payment application, an ordering application and loyalty.

The first application allows payment. This application is currently being tested in the "Payez mobile" deployment.
The Ordering application allows a user-friendly interface enabling fast and easy "Menu Building"
The loyalty application uses the principle of smart posters to download free items, promotion coupons, goodies on the SIM of the mobile

"Oberthur Technologies' expertise and know-how in mobile technology has enabled us to design an architecture that complies with all the standards set by the service providers’ requirements and to ensure secure management application on the SIM. We are now focusing on delivering innovative services based on the NFC technology. We are proud to partner with AIRTAG and be able to enhance customers' convenience through this retail solution," said Olivier Leroux, Mobile Product Line General Manager at Oberthur Technologies.

This e-ticketing innovative solution including ordering and payment opens the way to a variety of possible applications that could be part of our every day life in a close future.

Visit us on the Oberthur Technologies' booth: Hall 8 – 8B68

About Oberthur Technologies

With sales of 733.4million Euros in 2007, Oberthur Technologies is a world leader in the field of secure technologies. Innovation and high quality services ensure Oberthur Technologies' strong positioning in its main target markets:

Smart cards: One of the world’s leading providers of security and identification based on smart card technology and associated services, such as personalization, for the mobile, payment, identity, digital TV and transport markets.
Secure printing: The world’s third largest private security printer, specializing in high security for the production and management of banknotes, passports and other identity documents in more than fifty countries.
Cash protection: World leader in the emerging market of equipments for smart cash transportation and ATM protection.

Close to its customers, Oberthur Technologies benefits from an industrial and commercial presence across all five continents. Oberthur Technologies is listed on the Eurolist section B stock exchange.

www.oberthur.com

Oberthur Technologies

Investors / Press Contact:
Stéphanie Cau
Phone: +33 1 47 85 56 57
Press Contact:
Caroline Soumat
Phone: + 33 1 47 85 40 66

Image 7

Caroline Simon
Phone: +33 1 53 70 74 65
Tiphaine Hecketsweiler
Phone: +33 1 53 70 74 59

About AIRTAG

Founded in 2006 by two co-founders of Haïku / Index Europe, AIRTAG is the first European start-up company fully dedicated to NFC technology applications.

Based in Paris, AIRTAG provides contactless / NFC solutions to retailers and mobile carriers: embedded applications, Application Platform (Applications lifecyle management) and NFC Infrastructures.

www.airtag.com

Contact:
Bermudes-rp

Frédérique Boyer
Elodie Vignier
Phone: +33 1 41 10 42 90

NFC showcase for L'Echangeur

airtag — 2007-09-25T15:33:00Z

AIRTAG has developped a showcase for L’Echangeur. L’Echangeur is the European center for innovative customer relation practice. Starting september 25, 2007, Visitors will have the opportunity to visit a contactless Retail Shop with their NFC Phones (payment and loyalty cards, interactivity with a contactless kiosk).

The solution is based on AIRTAG platform and uses AIRTAG SIM based NFC application

Guillaume Massis | Co founder - Sales & Business Development Director

airtag — 2007-08-30T15:31:00Z

Prior joining AIRTAG, Guillaume has been working within GE Capital Solutions as Sales Director, where he met succesfully several different sales and management challenges. He developed in particular a Franchise Finance business where he built a strong expertise in the retail sector.

Guillaume holds a Master Degree from EM Bordeaux. He speaks French, English and Italian.

AIRTAG® announces successful closing of €2 Million Funding Round with Seventure partners

airtag — 2007-07-02T13:21:28Z

Paris (France) - June 28, 2007 - AIRTAG(r), the first European company to turn contactless & NFC into a marketing, loyalty and advertising tool, today announced the closing of a €2 million funding round with leading European venture capital investor Seventure Partners (funds Banque Populaire Innovation 10 et Crédit Agricole Asset Management Innovation 6). The transaction is the first funding round of the company.

"We are very pleased to benefit from the support of such an experienced investor with deep expertise in the telecom and retail industries," said Jérémie Leroyer, president and CEO of AIRTAG. "We will leverage this new funding to support the rollout of our contactless ‘smart objects’ loyalty and payment offer and speed up the development of our next generation Near Field Communication (NFC) platform".

“We were particularly impressed with AIRTAG’s seasoned management team. The company has consistently demonstrated its ability to leverage its investments wisely, win strategic accounts and move an R&D-intensive business forward. We strongly believe that NFC is the next big opportunity that will happen in the mobile field, AIRTAG’s roadmap and its focus on customer satisfaction will make it a success”, said Fréderic-François Lebrun, Partner, Seventure Partners.

With AIRTAG, consumers can use a contactless “smart object” (customized card or keyfob, transport pass) for a new personalized shopping experience: loyalty programs become smarter, payment easier and secured and promotions focused and contextual. For example, AIRTAG launched in 2007 the GSPOT program for Gedenim a multi-brand lifestyle & clothing retail network, targeting 15-25 year-old customers of its 15 stores in the Paris region.

Moreover, this funding transaction provides AIRTAG with the resources to further develop and complete its secured service platform for MNOs, which will include the following features:

Embedded JavaCard applications development & personalization,
Applications life-cycle management,
Over-The-Air (OTA) provisioning of consumer applications NFC enabled devices.

European MNOs will start launching commercial offers by early 2008 and AIRTAG positions itself as a Trusted Service Manager specializing in retail services with a twofold objective:

Securely distribute and manage the merchants and retailers services to the MNOs customer base,
Turn the cell phone not only into a contactless payment device but also into a powerful tool for contextual marketing, loyalty enhancement and targeted advertising.

AIRTAG’s solutions for MNOs have been highlighted at the 3GSM Congress where AIRTAG demonstrated a NFC loyalty, payment & ticketing application.

AIRTAG’s customers include mobile operators, fast-food companies, retailers, financial services companies and other service providers.

About AIRTAG

Founded in 2006 by two co-founders of Haïku / Index Europe, AIRTAG is the first European start-up company fully dedicated to NFC technology applications.
AIRTAG provides contactless / NFC solutions to retailers and mobile carriers: embedded application (JavaCard), Application Platform (Applications lifecyle management) and NFC middleware Gateway for third parties.
AIRTAG is hosted and supported in its R&D by Telecom Paris Entrepreneurs a Paris based start-up incubator.
www.airtag.com

Contact:
Bermudes-rp
Frédérique Boyer
Elodie Vignier
Phone: 33 1 41 10 42 90

About Seventure

Active Partner of companies with high growth potential, Seventure invests since 1997 in innovative technology businesses. Seventure Partners invest in young French and European ventures acting in NTIC, Telco and Life Science field. With € 400,000,000 under management, Seventure Partners is one of the largest European Venture Capital investor. Seventure Partners is a branch of Natixis Private Equity, one of the Private Equity leaders in Europe.
www.seventure.fr

Contact:
Frédéric le Brun, Partner
Jonathan Cohen-Sabban, Analyst
Phone: 33 1 58 19 22 76

Placement agent: Optiva Capital.

Contact:
Fadwa Sube and Guillame O’Neill